Projects

Sterling Bank GFRW (Get Ready for Work)

Overview

The Get Ready for Work Concert is an initiative of Sterling Bank Plc to expose young people (graduates and upwardly-mobile young working class persons) to entrepreneurship skills and opportunities for employability using career mentorship and entertainment as means of bringing people together.

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Stanbic IBTC Children’s Day Fun Fair

Stanbic IBTC, one of Nigeria’s foremost financial institutions, has reiterated the need to celebrate children by giving them a platform to express themselves as part of activities marking this year’s Children’s Day in Nigeria. The Stanbic IBTC Children’s Carnival held at DreamWorld Africana, Lekki, Lagos underscores the significance attached to Children’s Day celebration and indeed children by Stanbic IBTC.

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STERLING BANK CHILDREN’S DAY PARTY

Brief:

Sterling Bank, using the Sterling “One Education” Initiative (a platform to promote its CSR in education) wanted to organise a children's day party to celebrate children and recognise their unique creative talents; and Touchpointxm was briefed to create a unique experience for kids while maximizing brand’s visibility.

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MOBILE MONEY ACTIVATION IN OPEN MARKETS AND NEIGHBOURHOODS IN LAGOS

Brief

Agency was expected to activate 5,376 Contacts, including Mobile Money Vendors (4,301) and Individual Wallet holders (1,075) in Lagos, and create visibility in markets and neighbourhoods in 14 days, in selected locations within Lagos.

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STERLING BANK ONE-CUSTOMER ATM EXPERIENCE

Brief:

Sterling Bank wanted a unique activation to reward loyal customers of Sterling Bank’s ATM machines. Touch point was briefed to create an experience for customers at the Rumoibekwe branch, Port Harcourt Nigeria while ensuring overwhelming brand visibility and engagement.

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KONICA MINOLTA DIGITAL PRINTING SOLUTION EXPO

The Brief

Agency was approached to partner with Skysat Nigeria on the project design and to mobilise participants to attend the 2-day Exhibition held at the Syrian Club in Victoria Island, Lagos.

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