Managing Multiple Brands

 By: Anton Ressel

For many of us, nurturing and growing just one brand is enough to keep us busy 24/7, especially when thrown into the pot of operational issues, orders, financial recordkeeping, marketing, sales etc. Imagine that you had two, three, five or even ten brands to nurture and market - you may start to feel like the Old Woman who Lived in the Shoe...

Fortunately, there are a few tried and tested strategies to make managing multiple brands a lot less challenging. In addition, it is a space that allows for quite a bit of creativity and out of the box thinking and that is always great, especially for those of you who have that Right Brain way of thinking.

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